Rebranding SunStream Hotels & Resorts

Rebranding SunStream Hotels & Resorts

May 1, 2016

SunStream Hotels & Resorts recently completed a rebranding initiative that included a new logo, website, printed materials and overall brand message. This effort was part of a comprehensive strategy to refocus on the traits that have made SunStream a leader in the Southwest Florida hospitality market for over 30 years.

The cornerstone of SunStream’s rebranding effort is an ongoing commitment to delivering genuine hospitality. With a portfolio of diverse hotels and resorts, SunStream’s unifying trait has always been the quality service and desirable experiences that guests can expect. The physical appearance of the brand, including the logo, website, and printed collateral were designed to reiterate this message.

In addition to an updated look and feel, the new website brings increased functionality, concise navigation, and enhanced content. Printed collateral features a signature square format that compliments the website and provides new benefits for electronic distribution. All together, the rebranding effort has positioned SunStream for another 30 years of growth and prosperity.

To experience the new SunStream brand, visit or call 239-765-4111 to request information.


Founded 1986, SunStream offers a collection of hotels and resorts in Fort Myers Beach, Naples, The Everglades, and Daytona Beach, Florida. Although our hotels may all look different, our unifying trait is a place where genuine hospitality is exactly that, and service comes from the heart. We are committed to delivering a truly refreshing, unexpected, and inspiring experience to each guest at every hotel.

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